Print ads can
reach more focused group of consumers, especially, if you place an
ad in industry specific publication. An Ad should be such that it intrigues the
target audiences’ creative side. Print Marketing is spotting fresh new designs
to captivate attention. Innovations targeted at the sensory organs such as
feel, scent and audio have proved to be impactful and heightened brand
presence. With digital marketing, ads are now providing viewers with unique and
sophisticated layouts.
A product like
jewellery needs focused attention on the offering with subtle layout design, which does not over shadow the interest
placed. So, how designing ads for
jewellery are different from
other products? Jewellery itself is such
an ornamental art that representation of the same should be an art by
self. Interesting artworks revoke the passion behind mesmerizing
creations and enhance value
appeal.
Jewellery Design
Inspiration forms the key source of designing an advertisement. However, the
modernity in expressing has seen various abstract themes and traditional
layouts, arts and skills in fusion. The
artistic expression of the inspiration has ignited passion in designing
jewellery ads and branding to a new level.
Breaking the
monotony of background based advertisements, the graphic designers have gone a step ahead and taken
inspiration from good old days of commercial art school. Flat designs,
Typography, Layering, Interweaving, colorful visuals or patterns and an
assortment of diverse shapes are few upcoming trends to look out for. The trend places a modern twist on a vintage idea of
the collage by providing a collaboration of new and old media. The layouts vary
from professional photographs to graphic design visuals, from illustrations to
various texts placed throughout, from Monochromatic to color splash and paper
craft.
Well known arts
such as origami, illustrators, quilling, and sketches are no more restricted to
particular genre of art. Such arts are re-livening in jewellery ads with modern
applications. The design trends work on module of asymmetric layout that is pleasing to the eye and
will potentially attract a larger audience. The season’s popular trends observed so far and coming up
are given below to watch out for.
Origami: The
Japanese art of paper folding has led to beautiful creations and these paper
crafts are used as props to illustrate jewellery. Paper folding, layering,
interlocking to give it a form has been source of inspiration for designers to
depict the luxury crafts. The Banaras Collection By Zoya – The Tanishq Entity
portrays Banaras with impressive paper arts and the pink enameled jewellery.
Monochrome:
Monochrome designs and drawings use one color or shades of color. Usually, this effect is used to create drama and ads
designed are symbolic of nature. Renowned jeweller, Amrapali known for its
quirky and statement jewellery designs its merchandise with Monochrome
applications.
Illustrators:
Illustrator is a vector drawing often used in cartoons, comics, diagrams, logos
and charts. The innovation in this art has recently seen application in
jewellery artwork. As consumer demographics change to more lifestyle and art
conscious, the advertisers provide an edge to match the compatibility of the
audience.
Quilling &
Paper Filigree: Quilling involves uses of thin strips which are coiled to make
shapes and arranged to create decorative designs. These props are used to
represent subtle, light weight jewellery. Minimalism and joyful depicts such
layouts. Paper filigree is more of cutwork patterns used to depict flexibility,
artistic design and target the emotional appeal of the
consumer.
Typography:
Matured from cursive styles, typography can be as influential in conveying the
message as the illustration, photography, monochrome and other techniques
outlined above. Leading international brands such as Boucheron, Van Cleef and
Arpels and many others have been
using typography design in the promotional materials.
With exposure to
hundreds of advertisements daily, marketers need to focus on trends that
resonate with customers and break the clutter.
Marketers need to stimulate the sub-conscious mind of their target
audience
with
variations in trends. You may find below visuals which are trendsetter for 2015
in Gem and Jewellery Industry.
Click Here if you’re looking forward to go for
print ads of your jewellery brand, to get a fair
idea of how effective it would be.
