One of the most utilized brand merchandises of the business world is the business card. It is often exchanged at many occasions. With so many business cards around, it is important that your card stands out from your competitors. It is not about being noticed, it is about being remembered.
A well designed business card can help you differentiate yourself from others. Being a brand Identity Agency, we are well aware of the tips that can really help the start-up owners or professionals who are looking for card creation or a change in card design.
1) Keep it simple: Keep your card clean and uncluttered. Do not put unnecessary information. These brand ambassadors should help people access information easily. Remember, business cards designs help to recall your name and your brand name on first look. Hence, position crucial information smartly. With growing popularity of Digitalism, you can use business card with pen drive slots or simply put QR code, so that you can direct traffic to your website simultaneously.
2) Don’t compromise on paper quality: A business card printed on less than 300gsm paper looks and feels thin, which can make it feel tacky and cheap. Thicker cards tend to feel more expensive – making your business seem more professional. With trends changing, business cards need not be printed on paper. You can get innovative by using materials like acrylic, plastic-credit card styles, transparent papers, tracing papers and textured papers.
3) Get Creative: Larger fonts for name, visual content, adding map on how to reach, giving a cut-out or smart cut, metallic ink, embossing, having different designs for organizational hierarchy, and vertical cards over standard horizontal ones are a few tips that can add a dash of creativity to your business card. Anything you can do to make the card interesting, yet maintain the identity of the business will help make your business card unforgettable.
4) Do not forget colour schemes: Your business card should be in line with your company brand colour, if any. Choose complimentary colours. Black and white too can look good, if used effectively by the designers. Bold colours attract, so choose one which represent the business model.
5) Add Special Finish: It is an instant way to add impact to your business card to stand out from the crowd. Special finishes include the likes of foil blocking, spot-UV and metallic inks. Although it can add significant cost to your print, it is worth doing. What they offer, however, is the opportunity to make your card more tactile, visually impressive and memorable.
Engaging business cards will encourage your prospective clients to know more about you and your business. One of the best ways to do this is with a well-designed and simple to understand card. Follow the above tips to create distinctive, professional business cards that pack a punch!
A brand designing Agency can take care of the needs to project your business the way you want through business cards design. Seeking professional help from a brand identity agency like moonstruck is a safe move to get your business card designed.
